There are already, possibly billions or trillions websites out there in the world wide web.
Advertising has been and will be an important subject.
Here are seven tips on online classifieds advertising.
Online Advertising Rule #1.
Work off of a strategy
This is your blueprint. It tells you who you're talking to, what he cares about, how she thinks, what lifestage he is coming out of or going into. It also tells you what factor about the product – or how the promise of using/eating/wearing/driving the product – appeals to this audience.Remember that all great work begins with a marketing solution, not a creative solution.
Online Advertising Rule #2.
Have an idea
To work, all advertising and every individual execution needs a creative idea. Execution for execution's sake doesn't work. Typefaces that change size from the top of the ad to the bottom is not an idea. Scanning interesting visuals into the Mac and manipulating them with Photoshop is not having an idea. Cutting lots of visuals together and setting them to music to make a TV commercial is not having an idea. Showing how a remote control locator works by portraying a husband who doesn't even notice his skimpily clad wife anxiously awaiting him, even though she’s in the same bed that the beeping remote leads him to, is a good idea.
Online Advertising Rule #3.
Think in words and pictures
If you're a writer, think of a visual to convey your message. If you're an art director, think about what your message should say verbally. Remember, the two work together. A picture that finishes the thought started in the headline, or vice versa, is always better than either one attempting to do the entire job alone. Why? Because it involves the reader. Dozens of studies now show that interactive communications have higher retention than one-way communications.Advertising can work the same way. If readers have to take one piece of the equation, add it to the second piece and figure it out, they've gotten emotionally involved with your communication. They also feel pretty good about themselves.Just don't make your equation (picture plus headline = message) too difficult or complicated.
Online Advertising Rule #4.
Be your own creative director.
And be harsh about it. We all tend to think that just because we thought it up, it must be good. Nonsense. Eighty percent of what great creative directors come up with is garbage. The difference is that the good ones know it and keep working, generating idea after idea, challenging them, relentlessly working to make them better. The creative process typically works something like this:
First, we think up a lot of lame ideas. Cliches. Plays on words. Ideas that have been done before. They're familiar to us and in our minds, so it's natural that they come out easy. Bad creatives stop here. That's why you see so many lousy, thoughtless ads.
Second, after we've admitted to ourselves that we've generated nothing but lame ideas, we hit a brick wall. The fact is that even though it's difficult to admit an idea is bad, it remains even more difficult to come up with a great one.
Third, however, if you push – if you come at the problem from different directions: from the competitors', perspective, from the pitiful non-users' perspective, from an emotional rather than logical perspective, etc. – you just might come up with some new way of saying what you have to say. Have you seen the Honda ad showing a hand with five chewed fingernails, the result of driving an unreliable car? The Honda then becomes the guaranteed solution to nail biting. A pretty different way to talk about a car. Definitely not the first idea this creative team had.
Online Advertising Rule #5.
Take risks
Great advertising shouldn't be comfortable. It should go against the grain, challenge convention, make us see things differently. For something to be truly memorable – and that's one of your first objectives – it should be unfamiliar. So surprise people. Not for the sake of surprise, but for the sake of making them pay attention.
Online Advertising Rule #6.
Stay in touch
Today we have a discipline in advertising called account planning. Planners are people that represent the consumer's point of view. People that are supposed to know what consumers in general, as well as in a category, think about, care about, react to. They spend their lives conducting focus groups, studying trends, understanding the impact of social and economic changes on peoples lives, dreams and self-esteem. But this is no excuse for you to be out of touch. So hang out at a mall. Go to the movies. Read important literature as well as an occasional best seller. Pick up the newspaper every day. Get on the Internet. Spend time in a chat room. Remember, you're selling products, services, promises and hope to actual, individual men, women, teenagers. If you don't know who they are, how can you reach them?
Online Advertising Rule #7.
Don't steal ideas
You've heard the expression that imitation is the sincerest form of flattery. Well, in advertising it just doesn't work. Any good creative director in this business knows the majority of great ads that have been done going back to the '60s. So while you should always look through the award show books to be inspired – to compare your ideas to what creative directors consider great work – avoid the tendency to make them your own. The fact is, if they're in the books, they've already been done anyway, and as rule number five suggests, "already been done" don't work.
Thursday, February 25, 2010
Community Classifieds with Some Thoughts on The Community
No part of the human community can live entirely on its own planet, with its own laws of motion and cut off from the rest of humanity.
The world is becoming a global village. Infact it is moving towards the realization of one world community. Without love, faith and hope, we can never find an ideal environment where we can truly call it a home. Our common Mother Earth has been violated, polluted and abused. Lets awaken our consience and move towards a better future. We need a new vision for all and it will start from our community.
We were born to unite with our fellow men, and to join in community with the human race.
This is the duty of our generation as we enter the twenty-first century -- solidarity with the weak, the persecuted, the lonely, the sick, and those in despair. It is expressed by the desire to give a noble and humanizing meaning to a community in which all members will define themselves not by their own identity but by that of others.
I am of the opinion that my life belongs to the community, and as long as I live it is my privilege to do for it whatever I can.
I have spoken of a thousand points of light, of all the community organizations that are spread like stars throughout the Nation, doing good.
We can never get a re-creation of community and heal our society without giving our citizens a sense of belonging.
In our hectic, fast-paced, consumer-driven society, it's common to feel overwhelmed, isolated and alone. Many are re-discovering the healing and empowering role that community can bring to our lives. The sense of belonging we feel when we make the time to take an active role in our communities can give us a deeper sense of meaning and purpose.
Business, labor and civil society organizations have skills and resources that are vital in helping to build a more robust global community.
Law; an ordinance of reason for the common good, made by him who has care of the community.
A man not only needs to know how to fish, he needs to have the freedom to do it and a place to do it. That's where community comes in. We have to help each other, and we feel government has a very important role therein.
As the world community develops in peace, it will open up great untapped reservoirs in human nature.
A community is a group of people who have come together, and they work and they live to try and improve the standard of living and quality of life - and I don't mean money.
Globalization has not only lost its promise but is embittering many. The forces representing human solidarity and community have no choice but to step in quickly to convince the disenchanted masses that, as the banner of the World Social Forum in Porto Alegre proclaims, 'Another world is possible!'
It is vain to talk of the interest of the community, without understanding what is the interest of the individual
The natural world is the larger sacred community to which we belong. To be alienated from this community is to become destitute in all that makes us human. To damage this community is to diminish our own existence
We can begin by doing small things at the local level, like planting community gardens or looking out for our neighbors. That is how change takes place in living systems, not from above but from within, from many local actions occurring simultaneously.
We can build an economy that does not destroy its natural support systems, a global community where the basic needs of all the Earth’s people are satisfied, and a world that will allow us to think of ourselves as civilized. This is entirely doable.
How does one keep from "growing old inside"? Surely only in community. The only way to make friends with time is to stay friends with people…. Taking community seriously not only gives us the companionship we need, it also relieves us of the notion that we are indispensable.
Surplus wealth is a sacred trust which its possessor is bound to administer in his lifetime for the good of the community.
Our mission in this new century is clear. For good or ill, we live in an interdependent world. We can't escape each other. Therefore, we have to spend our lives building a global community of shared responsibilities, shared values, shared benefits.
Let's create an integrated global community where we have shared benefits and responsibilities, and we don't fight because of our differences.
The old emphasis upon superficial differences that separate peoples must give way to education for citizenship in the human community.
The new education must be less concerned with sophistication than compassion. It must recognize the hazards of tribalism. It must teach man the most difficult lesson of all—to look at someone anywhere in the world and be able to see the image of himself. The old emphasis upon superficial differences that separate peoples must give way to education for citizenship in the human community. With such an education and with such self-understanding, it is possible that some nation or people may come forward with the vital inspiration that men need no less than food. Leadership on this higher level does not require mountains of gold or thundering propaganda. It is concerned with human destiny. Human destiny is the issue. People will respond.
When we have inner peace, we can be at peace with those around us. When our community is in a state of peace, it can share that peace with neighboring communities.
We have all known the long loneliness and we have learned that the only solution is love and that love comes with community.
There is more than a verbal tie between the words common, community, and communication....
Try the experiment of communicating, with fullness and accuracy, some experience to another, especially if it be somewhat complicated, and you will find your own attitude toward your experience changing.
In an age where community involvement and partnerships with civil society are increasingly being recognized as indispensable, there is clearly a growing potential for cooperative development and renewal worldwide.
Community Classifieds ~ Free for Everyone
The world is becoming a global village. Infact it is moving towards the realization of one world community. Without love, faith and hope, we can never find an ideal environment where we can truly call it a home. Our common Mother Earth has been violated, polluted and abused. Lets awaken our consience and move towards a better future. We need a new vision for all and it will start from our community.
We were born to unite with our fellow men, and to join in community with the human race.
This is the duty of our generation as we enter the twenty-first century -- solidarity with the weak, the persecuted, the lonely, the sick, and those in despair. It is expressed by the desire to give a noble and humanizing meaning to a community in which all members will define themselves not by their own identity but by that of others.
I am of the opinion that my life belongs to the community, and as long as I live it is my privilege to do for it whatever I can.
I have spoken of a thousand points of light, of all the community organizations that are spread like stars throughout the Nation, doing good.
We can never get a re-creation of community and heal our society without giving our citizens a sense of belonging.
In our hectic, fast-paced, consumer-driven society, it's common to feel overwhelmed, isolated and alone. Many are re-discovering the healing and empowering role that community can bring to our lives. The sense of belonging we feel when we make the time to take an active role in our communities can give us a deeper sense of meaning and purpose.
Business, labor and civil society organizations have skills and resources that are vital in helping to build a more robust global community.
Law; an ordinance of reason for the common good, made by him who has care of the community.
A man not only needs to know how to fish, he needs to have the freedom to do it and a place to do it. That's where community comes in. We have to help each other, and we feel government has a very important role therein.
As the world community develops in peace, it will open up great untapped reservoirs in human nature.
A community is a group of people who have come together, and they work and they live to try and improve the standard of living and quality of life - and I don't mean money.
Globalization has not only lost its promise but is embittering many. The forces representing human solidarity and community have no choice but to step in quickly to convince the disenchanted masses that, as the banner of the World Social Forum in Porto Alegre proclaims, 'Another world is possible!'
It is vain to talk of the interest of the community, without understanding what is the interest of the individual
The natural world is the larger sacred community to which we belong. To be alienated from this community is to become destitute in all that makes us human. To damage this community is to diminish our own existence
We can begin by doing small things at the local level, like planting community gardens or looking out for our neighbors. That is how change takes place in living systems, not from above but from within, from many local actions occurring simultaneously.
We can build an economy that does not destroy its natural support systems, a global community where the basic needs of all the Earth’s people are satisfied, and a world that will allow us to think of ourselves as civilized. This is entirely doable.
How does one keep from "growing old inside"? Surely only in community. The only way to make friends with time is to stay friends with people…. Taking community seriously not only gives us the companionship we need, it also relieves us of the notion that we are indispensable.
Surplus wealth is a sacred trust which its possessor is bound to administer in his lifetime for the good of the community.
Our mission in this new century is clear. For good or ill, we live in an interdependent world. We can't escape each other. Therefore, we have to spend our lives building a global community of shared responsibilities, shared values, shared benefits.
Let's create an integrated global community where we have shared benefits and responsibilities, and we don't fight because of our differences.
The old emphasis upon superficial differences that separate peoples must give way to education for citizenship in the human community.
The new education must be less concerned with sophistication than compassion. It must recognize the hazards of tribalism. It must teach man the most difficult lesson of all—to look at someone anywhere in the world and be able to see the image of himself. The old emphasis upon superficial differences that separate peoples must give way to education for citizenship in the human community. With such an education and with such self-understanding, it is possible that some nation or people may come forward with the vital inspiration that men need no less than food. Leadership on this higher level does not require mountains of gold or thundering propaganda. It is concerned with human destiny. Human destiny is the issue. People will respond.
When we have inner peace, we can be at peace with those around us. When our community is in a state of peace, it can share that peace with neighboring communities.
We have all known the long loneliness and we have learned that the only solution is love and that love comes with community.
There is more than a verbal tie between the words common, community, and communication....
Try the experiment of communicating, with fullness and accuracy, some experience to another, especially if it be somewhat complicated, and you will find your own attitude toward your experience changing.
In an age where community involvement and partnerships with civil society are increasingly being recognized as indispensable, there is clearly a growing potential for cooperative development and renewal worldwide.
Community Classifieds ~ Free for Everyone
Friday, February 12, 2010
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